www.dfarber.com

The Farber Consulting Group Inc. does not simply replace an application and disappear. The goal is to become a long-term technology partner that understands the business and the systems it depends on. Avis Car Rental's contract management platform has been live across 30 locations since 2014. That kind of long-term result reflects the approach Doron Farber has built over more than 30 years. Since founding the firm in 1992, Doron and his team have helped companies modernize MS Access, Visual FoxPro, SQL, COBOL, and other business-critical applications. When developers have retired or documentation is incomplete, AI-assisted reverse engineering can be used during discovery to understand the existing business rules and application logic before modernization. The firm also develops custom business applications, modernizes ERP and CRM systems, integrates AI, modernizes databases, and provides ongoing SQL Server and MySQL support. One manufacturing client now uses AI-powered reporting to perform complex searches instantly rather than spending hours manually cross-referencing records. The focus is always on understanding the business first and then using technology to make the business application better.

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